Your Title Is The Question That People Ask You The Most

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Each web page must have a narrow focus. It is unrealistic to think that a single web page can capture strong rankings for everything that a business has to offer. A good rule of thumb is to think of the top 10 questions that people ask you and dedicate a page to answering each of these questions.

Don’t underestimate the importance of the Services Pages:

Apart from the home page, the services pages are the most important part of your website. This is what people search for. It is not recommended to build a single web page that offers a punch-list of all services. Each specific service offered by a business should have its own web page. This will allow you to elaborate on each service and explain why you are different and better than your competitors. It will also provide a significant opportunity to capture strong rankings on Google!

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